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Understanding your revenue is critical to business health. Ari provides instant visibility into your key metrics, Annual Recurring Revenue (ARR), Monthly Recurring Revenue (MRR), and Committed Annual Recurring Revenue (CARR), calculated using waterfall methodology. Get company-wide, by-customer, or by-product breakdowns anytime.

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Understanding Key Metrics

Ari reports ARR, MRR, CARR, and the MRR waterfall on request. For what each of those terms means, see the Revenue Analytics FAQ.

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Viewing MRR Waterfall

See exactly how your monthly recurring revenue changed from month to month. The waterfall typically includes:
  • Starting MRR: MRR at the beginning of the period
  • New Customers: MRR added from new subscriptions
  • Expansions: Additional revenue from upgrades or add-ons
  • Contractions: Revenue lost from downgrades
  • Churn: Revenue lost from canceled subscriptions
  • Ending MRR: MRR at the end of the period
The waterfall gives you the clearest picture of what’s driving revenue growth or decline. Use it to identify which areas need attention.
This MRR waterfall is separate from the revenue recognition waterfall, which spreads invoiced amounts across future periods for accounting purposes and spans Stripe, QuickBooks, Xero, and Sage. See the Revenue Analytics FAQ for how that one works and whether it matches what you see in Stripe directly.

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Ask Ari about your revenue

Everything below is a live lookup, not a separate report you have to build. Ask any of these and Ari answers from current data.
Get your entire company’s revenue picture instantly.
Ask for any point in time. Ari calculates historical metrics by looking at subscription states on specific dates.
Understand which customers contribute most to your revenue.
If you offer multiple products or plans, segment your revenue accordingly.
Project future revenue based on current subscriptions and growth trends.
Revenue forecasts assume no new customers, churn, or changes. Use this as a baseline, actual revenue will vary.
Group customers by when they started and see how each cohort performs.
Track how well you’re keeping customers and the revenue impact.
Net revenue retention accounts for both churn and expansion. A rate above 100% means you’re expanding within existing customers faster than you’re losing them.
Save reports for presentations, investor meetings, or deeper analysis.
The teams that get the most from Ari schedule the review rather than remembering it:

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Revenue vs Invoicing

Revenue (recurring billing) and invoices (one-time or ad-hoc charges) are tracked separately but can be shown combined. See the Revenue Analytics FAQ for how the two relate.

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Best Practices

  • Review metrics weekly: Stay on top of MRR trends so you catch churn or expansion early
  • Understand your waterfall: The waterfall reveals where you’re winning and where you’re losing revenue
  • Track cohorts: Customer cohort analysis helps you understand product-market fit and unit economics
  • Monitor net revenue retention: This is the strongest indicator of healthy recurring revenue business
  • Set revenue targets: Use historical trends and forecasts to set realistic quarterly and annual goals
  • Share with team: Post key metrics regularly in Slack to keep teams aligned on progress

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Connecting to Business Goals

Use revenue analytics to:
  • Identify growth areas: See which products or customer segments are expanding fastest
  • Catch churn early: Spot trends before they become problems
  • Evaluate pricing changes: Measure the impact of price increases or new plans
  • Plan hiring: Revenue growth should drive headcount decisions
  • Build forecasts: Accurate revenue projections help with financial planning